NYA - New York Auto Museum World Motorsport Hall of Fame is set to become one of the world's leading Museum attractions.

The Museum

Our proposed 200,000+ square-foot Manhattan location is set to impress as a modern circa 2022-2024 facility. With a massive rooftop patio and partial glassed floors; NYA visitors get to see above and beneath many of the vehicles on display. An original exclusive world 1st allows you to sit in any one of up to 100 vehicles at anytime.

The New York Auto Museum is designed to change the way you think about an Automotive Museum.


NYA is working to forge partnerships that include OEMs; Media Conglomerates, Automotive Aficionados, Race Car Drivers, Race Car Team Owners, Fortune 500 companies, Automotive Journalists, The Public, VIPs, the State of New York, NYC & Co., NYC and NYGrants.

About Us

NYA is lead by its Board of Advisors, Directors and its Management. Financial partners will likely include Banks, OEMs, Ad Agencies, Publicity Firms, Funds, Private Equity Firms, Heavy Industry and the Private Sector.


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The Board & Advisors

  • Otto Ferdinand Wachs

    Chairman of Board of Advisers & Chief Curator

    Otto F. Wachs C-level experience started at VW in 1990, during his career, he reported to 5 different global CEO's at Volkswagen AG in Germany. First as Head of Communications for the Chairmans Office and later as Chief Communication Officer for Volkswagen.... Otto develop and created Autostadt, a leading communication platform for the Volkswagen Group. As the CEO of the Autostadt, Otto built, led and transformed the multi-brand park starting in 1999. Autostadt is the world largest automotive super destination museum with over 2+ million visitors a year. His high office profile corporate business experience in all aspects of communications and marketing; makes him to a top expert in creation of super destination Automotive Museums. Otto retired in 2018 as CEO to start his career as an independent automotive consultant and connoisseur. Before joining the New York Auto Museum in 2020 as Chairman of the Board of Advisors.

  • David Senater

    Executive Director

    David Senater is the Executive Director & Chief Archivist of the New York Auto Museum. He comes from a background in luxury goods and has advised fortune 100 Luxury Goods... firms on product development and design. He sits as the Chairman of the proposed Watch & Jewelry Hall of Fame in New York City. He has furthermore advised the United Nations on the creation of the United Nations Innovation HUB planned for Toronto's waterfront at Ontario Place and is the Chairman of the Toronto Auto Museum

  • Eric-Mark Huitema

    Co-Head OEM Relations

    Eric-Mark Huitema is the former Director General of the European Automobile Manufacturers™ Association (ACEA), a position he has held since October 2019. ... Prior to his ACEA appointment, Mr Huitema acted as Global Smarter Transportation Leader at IBM, where he focussed on optimized transport solutions for governments and smart cities, as well as the private sector. In this capacity, he was member of the Corporate Partnership Board of the OECD - International Transport Forum (ITF), the board of the Intelligent Transportation Society of America (ITSA) and the supervisory board of ERTICO (ITS Europe). Before joining IBM, Mr Huitema worked in the IT sector, including for Liberty Globals broadband internet start-up Chello Benelux (which he co-founded and led as Global Vice President), EDS International and Philips Electronics. A Dutch national, Eric-Mark Huitema studied technical chemistry at Delft University of Technology and business and sales administration at INSEAD.

    Director-General Vehicles - AVERE – founded in 1978 – is the only European association specifically representing and advocating for electromobility. Throughout its decades of activity, it has built a reputation as a recognised actor promoting sustainable mobility across Europe and the world.

  • Terrence Johnson

    Mr. Terence Johnsson has over 25 years of C-Level automotive leadership experience with Audi, Volkswagen and General Motors.... He has led, transformed, and started businesses in most global markets including North and South America, China, Europe, Asia, and Africa / Middle East. Currently, Terence leads a startup consulting and investment firm based in Berlin where he focuses on his passion, building sustainable mobility solutions in emerging markets. Johnsson holds a Masters in International Business Studies from the University of South Carolina - The Moore School of Business.

  • Bernd Luz

    Pop Artist & Racing Historian Bernd Luz, based in Neuhausen ob Eck, Germany and Schaffhausen, Switzerland, became one of the most internationally known Pop-Art artists in less than the last 10 years. ...His works of art can be found in national museums, museums and galleries around the world. He looks back on more than 100 successful solo exhibitions worldwide during the last 6 years. He has designed numerous art calendars and is currently writing his third art book, Anecdotes from Motorsport.

    The color poet with gasoline in his blood dedicates himself with particular passion to scenes from motorsport, which he brings to life with a lot of heart and soul on the canvas. The works of art are related to historical events and events in automotive racing. A tribute to important vehicles and events that have retained their glamor and fascination to this day and still cast a spell over people today.

    Bernd Luz did his first breath in 1966 in Rottweil/Germany. Already from a young age he was working in oils and acrylics, comics and cartoons. In his youth he made films and won many film awards, including first place at the Swiss Youth Film Festival in 1986.

    After graduation from High-School he studied photo design in Ravensburg and completed an apprenticeship as a surgical mechanic. Thereafter he studied design at the Constanze University of Applied Sciences, graduating as a designer. For more than 25 years now he runs his own design agency. He designed over 600 logos and won a variety of design awards and looks back on many publications in international best design books. He also gave lectures at various educational institutions also in the US. And so Bernd Luz is completely in the tradition of the great Pop icons. Many of them such as Andy Warhol, Robert Rauschenberg or Jasper Johns originally came from the advertising industry. Indeed he developed his very own style, passionate, emotional and intelligent, he puts his art work in an exceptional media mix technology: He transfers the emblems of our culture that have been photographed and processed on the computer onto the canvas, which is painted with acrylic paint, using contemporary solvent printing, and in a further step he accentuates them again with painted interventions. This creates the special effect: A reflection of the past - with the expression, eyes and technology of our time.

    Bernd Luz is a creative spirit, versatile and active, he remains true to himself and his innermost concerns: he is about communication, because it connects people - and is not that Art the most beautiful form of communication?

  • James Toomey

    Digital Innovation Consultant

    James is a Brand, Design, Digital, and Experience Innovation consultant in New York, where...

  • Dean Brauchli

    Director of Operations

    has a professional automotive career since 1984, specializing in VW-Porsche-Audi retail sales and management. ...Attained U.S National sales champion for Audi 1995, 1996, 1997. He has also been a creative Nat'l advertising contributor for Audi ,and annual Zone sales leader for Porsche. Dean's interests include all automotive and transportation technology and the future of transportation.

  • Christian Ginet

    Director Formula 1 Club

    Based in Geneva, Switzerland, Ginet is the Creator and Owner of Driving Ambition LTD and Auto Sport Collection, a division of Driving Ambition S.A. Private Automobile. ... He is also an advisor for the F1 Grand Prix Driver's Club for the Formula One Grand Prix Drivers Club.

    He has also had more than 30-years of experience selling classic and sport cars in the world's most challenging markets: U.S., Europe, and Australia. Demonstrated leadership in re-engineering operations to optimize distribution channels; Specialty Developments, manages, and guides sales activities for the organization. Designs and applies the sales strategy and sales plan. Expert in Classic and sports cars

    French, English

    Thevenon University France International Business & Management, 1986-1988 Medical University Grenoble France Sport medicine, 1982-1984 Oxford Brookes University UK 1979

    Motor racing, Classic and sport cars, distribution and importation sport and classic cars.

  • Shawn Cuffie

    Shawn Cuffie is an acclaimed producer, choreographer and entertainment visionary who has staged hundreds of successful events across North America for over the last 26 years. ... As Director Of Event Production and Development has created large-scale corporate and charitable events for Pepsi, TD Bank, Rogers Communication, Price Waterhouse Coopers, Air Canada, the Mandala Legacy, the Royal Ontario Museum, the Art Gallery of Ontario and many more.

    Thanks to his bold vision, Shawn has choreographed for many of Canada’s most spectacular festivals and concerts. A few of his credits include: The Black Diamond Ball, The Toronto Raptors, The Miss Canada World Pageant, the Festival of South Asia, the Irie Festival, Pride Festivals, exciting live concerts for Kiss 92.5 and many live fashion shows.

    A passionate supporter of the creative arts, Shawn gives back to the arts community through Artxperiential Projects, an innovative non-profit he founded and helms as Creative Director. Artxperiential Projects goal is to increase awareness of the types of bullying that youth face in technology, media, and within the community while spreading a message of anti-bullying and anti-violence by showcasing diversity and culture through the arts.

  • Dr David Langguth PhD IIDA

    Award winning designer/ educator and historic preservationist. PhD in Fine arts/design. Master's historic preservation..... Over 6000 student graduates from various colleges and universities in multi-state locations. Award winning designer for celebrities, sports figures, government officials. Lead historical preservationist on multiple projects throughout the mid-atlantic region. Director of Design at Thomasville and Colony House furniture. Former Naval aviator now owner of Secure Flight VIP flights, servicing VIP's, celebrities, International government officials and our own at the highest levels. Former officer in a large Pennsylvania based Antique Auto Club. Looking forward to enhancing the efforts of The New York Auto Museum and World Motorsports Hall of fame.

  • Russel A. Brown

    Russ Brown was recently the President of Consumer Products, Promotions and Ad Sales at Valiant Entertainment since 2012, the year Valiant was relaunched. ... Superhero merchandising is his claim-to-fame, having helped resurrecting the Marvel characters in merchandising (leading to the acquisition by Disney), and did the same for Valiant, the third largest universe of superheroes with over 2000 characters. Post the acquisition of Valiant by DMG Entertainment he also oversaw the licensing relationships held by DMG in the US and China including their relationships with Hasbro, Studio Canal and Playmobil to name a few. Russ lives the practice of integrating the three disciplines in his title and has done so for other brands and brand owners, including but not limited to ABG, Martha Stewart, Iconix Brand Group, AT&T and MasterCard. Additionally, he co-founded a marketing and licensing company 36ep. In addition to an extensive licensing background, Russ ran major promotional and advertising accounts in the US, and overseas, for Interpublic and Young & Rubicam for the brands including Heineken, AT&T, MasterCard, AOL and the Guggenheim Museum, and was the CMO for several packaged goods and beverage companies. Russ has held adjunct professorships at Fordham University, New York University and Adelphi University. In the off hours you can find Russ gardening and sailing Long Island Sound.

  • Ray Battaglini

    Founder, National Corvette Museum

    Former Chamber Of Commerce CEO for 13 years. Appointed by the Secretary of Defence to New Mexico’s State Chair for ESGR - 6 years. Past State President of the Nevada Jaycees - JCI Senator 8261. ... Received the Rotaries Paul Harris Fellow Award 2 times. Served on several Boards and Commissions in State Government. I worked for the American Heart Association for 22 years as Deputy Executive Director, I live in NM 6 months and Kentucky the other 6 months. Served as Creator and First President of the National Corvette Museum. Inducted into the Corvette Hall of Fame in 2004. Spend over 37 years creating, fostering and advising the National Corvette Museum! The museum will celebrate its 30th years of operation in 2024! Own 2 Corvette a 1972 Stingray and C-7. Married to Belinda, we celebrated our 24th anniversary - we have 5 adult children